3 cool social media campaigns from Africa

15 Feb 2013

Social Media Africa


As we’ve seen in a series of previous posts, social media in Africa became an important part in the life of millions of people, and the usage of mobile social-technologies keeps on growing at an incredible pace.

Both local and global social networks are very diffused, so we though it could make sense to take a look at three digital campaigns coming straight from this continent. Here we go.


1) Africa for Norway


Africa for Norway


Have anyone of you seen the awesome Africa For Norway campaign, which became a viral hit towards the end of 2012?

Well, in order to make this a better world, we think everybody should take a look at it:



It’s a genius campaign, undoubtably, based on a website and declined on the classic social media outlets, whose aim is to show how wrong the perception of Africa from the outside could be – as we recently wrote regarding Kony and Live8. Infact, the campaign has been put up by a

The website puts it in a very simple and clever way:

“Imagine if every person in Africa saw the “Africa for Norway” video, and this was the only information they ever got about Norway. What would they think about Norway?”


2) Kenya365 on Instagram




In 2012 White African, one of the most influential bloggers in Central-South Africa, together with photographer @Truthslinger, launched a user-generated Instagram-based project aimed at showing to the world the beauty of Kenya (you can find more info here).

The aim is to involve the Kenyan Instagram community with a campaign running from September 1st 2012 to August 31st 2013; and it seems to work pretty well, considering the growing number of pics marked with the #Kenya365 hashtag on Instagram, and the interesting conversations about the project on Twitter.




3) Mxit 




Ok, this is not just a campaign, yet an entire – quite interesting – communication strategy.

And it’s not related to a random brand, yet to Mxit, the self proclaimed “Africa’s biggest Social Network”, several-million-users-strong and very active on Facebook and Twitter.

We already talked about this mobile-based social network from South Africa, and today we want to show you how they keep their audience engaged by using other social networks.

The activity on Twitter is very cool: not only customer care and info about updates and new apps, yet a series of community-centric activities, encouraging users to share how important is Mxit in their life:



Or promoting services, games and other features available inside the app:



Part of the marketing mix is Mxit’s blog, where the company share press releases, tech developments and deals with more serious subjects, such as online safety for kids.

Being Mxit a mobile social networking and messaging app, how about the trend we’ve seen in platforms like Kakao Talk in South Korea or WeChat in China – allowing users to follow celebrities such as pop-stars and TV personalities?

Of course they thought of that too. Here’s how Mxit promoted the presence of South African sport journalist Romy Titus on the platform:




Guido Ghedin

Guido Ghedin

After his University years between Italy and California, today he deals with Market Research and Digital Scenario Analysis at Young Digitals. You can follow him on Twitter: @guido_ghedin.


5 Responses to “3 cool social media campaigns from Africa”

  1. Africa for Norway… I think the greatest idea of 2012! :D

  2. Guido, thanks for the blog post and kind words about #Kenya365. I should note that Mutua Mutheka is one of the most amazing photographers in Kenya, and he and I both started up the project together. He’s actually the heart and soul of it, and keeps it going so strong. You can find him at @Truthslinger on both Twitter and Instagram.

  3. [...] 21.Feb: 3 Cool Social Media Campaigns from Africa stellt drei Kampagnen aus afrikanischen Ländern vor, die auch internationale Aufmerksamkeit [...]

  4. Very interesting reading, thank you for that. But I have to object to Africa for Norway being an African campaign; it is invented and brought to life by Norwegean students as I have got it.

  5. Hi Camilla, my bad, you’re right on that. It was actually made by, a Norwegian agency, in collaboration with some African students! Thanks for your comment!

Leave a Reply