Areas

Latin America

WITH 300 MILLION INTERNET USERS, LATIN AMERICA IS A HUGE OPPORTUNITY FOR
DIGITAL MARKETING AND SOCIAL MEDIA.

 

The biggest internet countries in Latin America are:

Brazil – 90 million Internet users.
Mexico – 42 million Internet users.
• Argentina – 28 million Internet users.
• Colombia – 26 million Internet users.
• Venezuela – 12 million Internet users.
• Chile – 10 million Internet users.

With 60 and 40 million users respectively, Brazil and Mexico rank among the top 5 Facebook countries in the World. The area tops the charts in terms of daily activity on social media, on both global and local platforms.

Social media in Latin America show very peculiar digital habits, strictly related to the different languages and cultural contexts – also visible in the numbers of people following political leaders on social media.

 

Social networks

  • Sonico.comSonico.com
    Social networking website and messaging platforms launched in 2007. Particularly popular in Mexico

  • OrkutOrkut
    Social networking platform owned by Google, widely used in Brazil

  • Taringa!Taringa!
    A social network very popular in Argentina

  • FotologFotolog
    Photoblog website widely used in Latin America

  • SkoobSkoob
    Book-oriented social network popular among Brazilian Internet users

ecommerce Platforms

    • Mercado LibreMercado Libre
      Huge ecommerce and online auctions platform in south America, in Spanish and Portuguese

Resources

BLOGS TO FOLLOW

Latin Link

Insights about the Brazilian, LatAm and US Hispanic media markets

E-commerce Brasil

Blog about e-commerce and digital marketing in Brazil

Blogmidia8

Blog about social media and digital marketing in Brazil

SLIDES&INFOGRAPHICS

Social Bakers // Latin America & The Caribbean on Facebook (June 2012)

ARTICLES

iMedia Connection // Why Brazil is a social media marketer’s dream (November 2012)

Latin Link // 6 new social media trends in Brazil (March 2012)

Wall Street Journal // Brazil: The Social Media Capital of the Universe (February 2013)

Latest news from this area

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Latin America

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Latin America

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