Areas

India & South Asia

THE MAJORITY OF INTERNET AND SOCIAL MEDIA USERS OF THE FUTURE RESIDE
IN THIS AREA OF THE WORLD.

 

The demographic potential of South Asia is set to have a huge impact at the global level, as the need for information and connectivity represents a strong trend even among rural communities.

India has a population of over 1,2 billion people, and just 140 million of them currently have access to the World Wide Web. Over 50% of Indians are under 25, and 70% of the country’s population reside in rural areas.

Pakistan has a population of roughly 190 million people, and just 30 million of them currently use the Internet. 70% of Pakistani population reside in rural areas.

Afghanistan has a population of 30 million people, and only 5% of of them currently use the Internet.

The overall Internet scenario is still at an early stage in South Asia, despite the strong penetration of global social media platforms such as Facebook and Twitter in metropolitan areas.

 

Social networks

  • LaiBhaari.comLaiBhaari.com
    The first social network for Marathi people, based in India

  • OrkutOrkut
    Social networking platform owned by Google, very popular in India

  • FropperFropper
    Social Networking and dating website, popular in India

  • IbiboIbibo
    Indian social network that also offers several web services

  • BuddyNepalBuddyNepal
    The first social network based in Nepal, launched in 2011

  • OdnoklassnikiOdnoklassniki
    Russian social network, very popular in Kazakhstan, Kyrgyzstan and Armenia

  • VkontakteVkontakte
    The main Russian social network, and also the most popular one in Kazakhstan

Video sharing Platforms

  • GEO TVGEO TV
    The main web-based newsportal in Pakistan

  • BoxTVBoxTV
    Web-based Indian movies and video distribution platform, owned by Times of India Group

Mobile Platforms

  • M-PesaM-Pesa
    A mobile payment and money transfer system launched in Kenya in 2007 – now popular in Afghanistan with Roshan mobile operator

ecommerce Platforms

  • BuddyNepalBigadda
    E-commerce and social networking site from India

  • FlipkartFlipkart
    One of the main ecommerce platforms in India, based in Bangalore

  • InfibeamInfibeam
    Ecommerce website based in Ahmedabad, India

  • OLXOLX
    Classified ads platform, extremely popular in India and Pakistan

  • BuildabazaarBuildABazaar
    Indian C2C ecommerce platform developed by Infibeam

  • RediffRediff
    A popular search engine and web portal in India

  • 123india.com123india.com
    A popular search engine, chat and email service in India

Resources

BLOGS TO FOLLOW

Lighthouse Insights

Blog about social media marketing news and reports in India (Twitter: @LHInsights)

Social Samosa

Blog about social media marketing news and reports in India (Twitter: @Social_Samosa)

Gizbot

Tech, social media, apps and mobile news and rumors from Bangalore, India (Twitter: @Gizbotcom)

BGR India

breaking news, reviews and analysis of latest tech products, news and developments in India (Twitter: @BRGIndia)

Gadgets NDTV

Blog about digital and tech news in India (Twitter: @NDTVGadgets)

Buzzom

Social media and technology blog covering India and Asia (Twitter: @Buzzomdotcom)

Third World Strategy

Social Media, Marketing 2.0, and Inbound Marketing strategies from Pakistan’s perspective (Twitter: @3Wstrategy)

Samra Muslim

Digital marketing and media expert from Pakistan (Twitter: @SamraMuslim)

ClickZ Asia

Blog about digital and mobiel marketing in China, India and Asia-Pacific (Twitter: @ClickZAsia)

Eurasia.net

Information and analysis about economic and digital development in Central Asia and the Caucasus (Twitter: @EurasiaNet)

ARTICLES

Vkontakte // Vkontakte Demographics (February 2013)

Edge KZ // Kazakhstan logs onto Social Media (2012)

Kinesis Marketing Online // Social media landscape in Pakistan (March 2012)

We Are Social // Social, Digital and Mobile in India (November 2012)

Gadgets NDTV // Women in India lag in Internet use (January 2013)

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