SOUTHEAST AND EAST ASIA HAVE A LONG DIGITAL HISTORY, AND KEEP ON BEING
ON TOP OF SOCIAL MEDIA TRENDS AND INTERNET USAGE.
A quick overlook: the digital state of the art in Far East
The biggest Internet countries in Far East are:
• Japan – 100 million Internet users.
• Indonesia – 60 million Internet users.
• South Korea – 40 million Internet users.
• Philippines – 35 million Internet users.
• Vietnam – 30 million Internet users.
• Thailand – 26 million Internet users.
• Malaysia – 18 million Internet users.
• Taiwan – 18 million Internet users.
• Singapore – 4 million Internet users.
South Korea and Japan have been for a long time impenetrable to global digital players, due to the existence of well established local social networks and web-based services launched in early 2000s, such as CyWorld, Naver and Mixi.
In recent years East Asia has been driving the trend of mobile social messaging apps, like Kakao Talk, WeChat and LINE.
Southeast Asia is nowadays one of the most active areas in the world in terms of social media usage, with a strong penetration of global platforms such as Facebook and Twitter, and local players such as Mig33 and Zing.me.
It has been the main social network among Japanese Internet users since 2004, now overtaken by Facebook
The biggest Japanese social gaming platform, with over 150M users globally
Japanese social gaming platform, popular at the global level
Popular social network in South Korea, launched launched in 1999 with its own system of virtual currency
Social network and social-gaming platform from Vietnam, launched by VNG Corporation
Social entertainment platform from Singapore. It has 65 million users, mainly from Indonesia, Middle East and Africa
Women-oriented social network from Singapore
Social network from Malaysia, relaunched in 2011 as a social-gaming platform with over 100M users in the Pacific Asia area
Social networking and micro-blogging service from Taiwan
Korean microblogging website targeting a young audience, owned by Naver
Indonesian social networking service, allowing users to connect based on location (owned by Yahoo!)
Micro-blogging service from South Korea, launched in 2010 by SK Communications (owner of Cyworld)
Popular light-blogging platform in South Korea, powered by Daum
The biggest online forum/web community in Indonesia
Very popular online forum in Thailand
The main mobile messaging app in South Korea, very popular all over South East Asia (50+ million users)
Booming social and messaging app made by Naver Japan, counting over 100 million users (in Japan and worldwide)
Japanese mobile social gaming platform, owned by DeNa
Video Sharing Platforms
Singapore-based video sharing platform for Korean, Taiwanese and Western TV series
Japanese video sharing and social networking platform – contents mostly about Japanese pop culture
The dominant search engine in Japan
The main South Korean search engine and web services provider
Owned by Tencent Holdings, it’s among the most visited websites in China and South Korea
Japanese search engine owned by NEC
South Korean search engine and web portal
Search engine, web portal and social gaming platform popular in Taiwan
Russo-Vietnamese search engine targeting Vietnamese Internet users
Newly-launched search engine targeting the Vietnamese audience (currently in a test-phase)
N.1 ecommerce company in Japan, active with online malls, travel-booking & entertainment distribution
Asia’s biggest online fashion store, launched by Rocket Internet
A social/e-commerce platform based in Indonesia, very popular in the Asia Pacific area, especially in the Philippines
E-commerce platform launched by Rakuten in Thailand
A Vietnamese e-commerce platform owned by VNG Corporation
A large C2C ecommerce store from Indonesia
E-commerce platform for entertainment products, popular all over Eastern Asia
One of the biggest Asian online clothing online retailer
Web-based service to enable shops owners in Indonesia to sell items via text messages
BLOGS TO FOLLOW
Tech In Asia
Blog about social media marketing and new technologies in Asia
Search Blog Asia
Information about SEO in Pacific Asia and Cina, powered by Hong Kong based digital agency The Egg
A blog about advertising, marketing and digital campaigns (and agencies) in Asia
The main news resource in Vietnam – it deals with society, politics, tech and innovation
Society & Tech related news resource from Vietnam
A blog about the tech and social media scene in South Korea
Blog about digital and mobile marketing in China, India and Asia-Pacific
News portal about South Korean society, economy and tech trends
News portal about East Asia finance, economy and digital trends
SearchBlog // Facebook vs. Mixi in Japan for Social Media Marketing (March 2011)
Emerging Media Lab // 10 inspiring Mixi campaigns (September 2011)
BBC News // Indonesia’s love affair with social media (February 2012)
Intellasia // Vietnam mobile subscribers number grow slowly (September 2012)
Online Economy // Why Google can’t be n.1 in South Korean market (October 2012)
Mixi // Number of users and data insight (Constantly Updated)
Digital Buzz // Asia-Pacific social media statistics (August 2011)
Serkan Toto // Social games: why GREE and DeNa monetize better than Zynga (January 2012)
LINE Mobile App // Global Report: 100 Million Users (January 2013)
Stratego Corp. // Social Media Landscape in Indonesia (Costantly updated)