An Eye On China
Via Merano 18
Milan // Italy
Here you can find videos and slides from the event in Milan.
On February 21, 2013 Digital In The Round held an event to talk about the opportunities for digital marketing in China. The speakers were Guido Ghedin, editor at Digital In The Round, and Andrea Fenn, Chinese social media specialist and journalist that lives in Shanghai.
The Chinese social media scenario is complex and rapidly growing. Facebook, Google and major Western digital platforms are not allowed in the country, yet there are dozens of different social networks, search engines and mobile apps used by more than half a billion people, with figures rising every day.
Here’s the video streaming of the event:
After several experiences in creative & research projects between Northern Italy and Southern California, today he deals with market research and digital scenario analysis for Young Digitals. He also works as an editor for the Young Digital Lab and for Digital in the Round.
As one of the early researchers of Chinese social media, he was one of the founding members of the Asia Pacific social media team at Ogilvy in Hong Kong. Now based in Shanghai, he crafted and executed social media strategies for several fashion brands. Prior to his work at Fireworks, he was a research staff specialized in Chinese social media at Leiden University, and a journalist for CNN and China Daily among others.
Here are Andrea’s slides:
Hope you like it… as much as we liked the food